SureFeed Microchip Pet Feeder Review: The Multi-Pet Solution

What Is the SureFeed Microchip Pet Feeder?

The SureFeed Microchip Pet Feeder is an access-controlled food bowl. It reads your pet’s implanted microchip (or an included RFID collar tag) and opens the lid only for authorized animals. When your pet walks away, the lid closes and seals the food inside. It’s designed to solve one specific problem — pets eating each other’s food — and it solves it completely.

Design & Setup

The SureFeed looks like a covered food bowl with a motorized lid. It’s compact, low-profile, and made of sturdy gray plastic. Setup takes about two minutes: insert batteries, press the “add pet” button, and let your registered pet approach. The feeder reads and stores their microchip ID. Done.

No wi-fi, no app, no account creation. It’s refreshingly simple in a world of over-connected devices. The feeder runs on 4 C batteries that last six months or more with typical use.

How the Access Control Works

When a registered pet approaches, the RFID reader detects their microchip from about 2-3 inches away. The lid slides open smoothly and stays open as long as the pet is eating. Once they step away, the lid closes within a few seconds and creates a seal that keeps food fresh and inaccessible to other animals.

In our two-cat household, it worked flawlessly. Our food-stealing tabby tried everything — pawing at the lid, approaching from the side, lurking nearby — but the feeder stayed locked. Within a week, he stopped trying.

Training Your Pet

Most cats and dogs adapt quickly. Our vet-diet cat was eating from the feeder comfortably within two days. But some shy animals need a gradual introduction — SureFeed includes training guides and suggests starting with the lid removed, then partially closed, then fully sealed over several days.

Bowl & Capacity

The included stainless steel bowl holds 13.5 ounces — enough for a full day’s wet food or dry kibble. The sealed lid keeps wet food fresher than an open bowl, though it’s not refrigerated. In summer, we’d still recommend not leaving wet food out for more than 8-10 hours.

You can buy half-bowls and mats as accessories. The split bowl is great if you serve wet and dry food together.

Who Needs This?

The SureFeed solves specific scenarios perfectly: one pet on prescription food while another isn’t, a dog that steals the cat’s food, or a fast eater that raids the slow eater’s bowl. If none of these apply, you probably don’t need it. But if any of them do — this feeder eliminates the problem entirely.

The Verdict

The SureFeed Microchip Pet Feeder does one thing and does it perfectly. No frills, no subscription, no app required. It’s reliable, battery-efficient, and genuinely solves the multi-pet feeding problem. At $169, it pays for itself quickly in reduced food waste and fewer vet visits from pets eating wrong diets. Our top pick for multi-pet households.